Overview
29.04.22
This campaign marked the eagerly awaited reopening of Club 121 after a government-mandated COVID lockdown.
Creative Brief
The core motif of the campaign was a Signet Ring, symbolising three intrinsic facets of the Club 121 experience. Firstly, the Signet Ring encapsulated the sense of family or community unity within Club 121. Secondly, historically associated with authenticity, the Signet Ring mirrored Club 121's position as an original and genuine nightclub brand. Lastly, the opulent gold Signet Ring reflected Club 121's commitment to a premium nightlife, paralleling its exceptional offerings and entertainment quality.
Role
As the Campaign Lead, I orchestrated the planning and execution of our marketing strategy, formulated the creative brief for branding, and led the recruitment and management of a dynamic creative team to bring our vision to life.
Team
Campaign Lead
Olly de Salis
Graphic Design
Riley Karl
3D
Jack Fagan
Photography
Josh Wotton
