Overview
03.12.21
This campaign celebrated the highly anticipated reopening of Club 121 following a government-mandated COVID lockdown.
Creative Brief
Designed to herald Club 121's revival after the government-mandated COVID lockdowns, the "Fun and Games" campaign employed a dynamic blend of lively, energetic, and nostalgic 90s visuals. This dynamic combination aimed to counter the prevailing pandemic gloom and entice customers to reunite for a good time while evoking fond memories of pre-lockdown Club 121 nights.
Role
As the campaign lead, I was responsible for creating the campaign brief, recruiting, briefing and managing the creative team to successfully deliver the required results.
Team
Campaign Lead
Olly de Salis
Graphic Design
Riley Coughlin
3D
Riley Coughlin
Photography
Josh Wotton
