Overview
17.12.22
This campaign serves as both a poignant announcement of Club 121's impending nightclub closure and a celebratory reflection on its remarkable five-year journey, encompassing over 1000 artists, 300+ shows, and countless cherished memories.
Creative Brief
The narrative unfolds through a captivating 3D figure that evolves from human to alien, robot, and ultimately a TV. These four states pay homage to various artworks that Club 121 has curated over the past five years. The character's ever-evolving nature mirrors the chameleon-like essence of the Club 121 brand itself. Just as the character shape-shifts, the brand has assumed various forms and locations over its vibrant 8-year history. The looped video underscores the brand's timeless trajectory, signifying that Club 121's legacy will endure beyond the closure of the nightclub on Cambridge Terrace.
Role
In my capacity as the campaign lead, I was entrusted with curating the campaign brief and assembling and overseeing the creative team to deliver the desired outcomes. My responsibilities included shaping the campaign's vision, overseeing its execution, and ensuring that the creative outputs aligned seamlessly with our goals.
Team
Campaign Lead
Olly de Salis
Creative Director
EwSplat & Olly de Salis
Nightclub Director
Olly de Salis, Tim Ward, Cameron Morris
Graphic Design
EwSplat
3D
EwSplat
Photography
Callum Parsons, Josh Wotton
Music composition
Eden Burns